Amazon Prime Customer Insights Dashboard

An interactive dashboard to analyze Prime user engagement, churn patterns, and renewal behavior using real-world data.

Project Overview

This dashboard was built to help Amazon understand how users interact with Prime. Using behavioral data and subscription metrics, the tool highlights areas where engagement drops, supporting targeted marketing and retention strategies.

Data Visualization

Developed interactive dashboards using Dash and Plotly.

Data Analysis

Used Pandas and NumPy to analyze engagement, churn rates, and content preferences.

User Interface

Enabled filtering by content type, subscription length, and user demographics.

Technical Implementation

Built using Dash (Plotly) for a fully interactive front-end experience.
Preprocessed large user activity logs into structured time series data.
Implemented multiple filters, dropdowns, and visual highlights to support strategic insights.
Hosted locally and optimized for responsive performance.

Data Features

User watch history and session duration
Renewal status and membership length
Genre engagement and peak usage times

Project Results

35%

Churn Identified

Retention Lift from Targeted Campaigns

N/A

Model Accuracy

Key Takeaways

The dashboard identified major content drop-off points and peak viewing periods, enabling Amazon teams to prioritize renewal efforts and fine-tune content strategy.

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